Development of corporate culture in colleges as a factor in increasing staff motivation

Abstract

This study is devoted to the analysis of the relationship between corporate culture and staff motivation in educational institutions of secondary vocational education. In the context of the transformation of the educational paradigm and increasing competitiveness in the educational services market, the problem of forming an effective corporate culture as a tool to increase the motivation of teaching and administrative staff is becoming particularly relevant. The purpose of the study was to identify the key elements of college corporate culture that have the most significant impact on motivational processes and to develop an integrated model for the development of organizational culture adapted to the specifics of vocational education institutions. The methodological basis of the study was based on system and process approaches, cluster analysis, the method of expert assessments and structured interviews, and comparative analysis. The empirical base included data obtained during a survey of 37 colleges from 8 regions of the Russian Federation, covering 762 employees of various categories, in the period 2021-2023. The results of the study indicate a direct correlation between the level of development of corporate culture and indicators of staff motivation (r=0.78). It has been established that such elements of corporate culture as the system of organizational values, leadership style and intra-organizational communications have the greatest impact on motivation. The developed model for the development of the college's corporate culture demonstrated its effectiveness during testing, ensuring a 24.7% increase in motivational indicators in the experimental group. The theoretical significance of the results lies in clarifying the conceptual foundations of corporate culture formation in educational organizations, while the practical significance lies in the development of diagnostic tools and the development of organizational culture in colleges.