Trends of digital transformation of management in the field of higher education

Abstract

The article discusses the key aspects of the digital transformation of management in higher education. Based on the analysis of modern research, the main trends in the introduction of digital technologies into university management processes are highlighted: the use of Big Data for decision-making, the development of online platforms for organizing the educational process, and automation of administrative tasks. A survey of 120 representatives of the management staff of Russian universities was conducted, which showed that 78% of respondents consider the digitalization of management a priority. At the same time, 54% noted the insufficient level of digital competencies of employees as the main barrier to digital transformation. Recommendations on the development of digital culture in the management of universities and improving the effectiveness of technological innovation are formulated. The regression model allowed us to identify the key factors hindering the digital transformation of management in universities: lack of digital competencies of staff (β=-0.352, p<0.001), limited financial resources (β=-0.241, p<0.01) and weak coordination of initiatives (β=-0.197, p<0.05). Cluster analysis revealed a significant differentiation of universities by the level of digital maturity: leaders (18.3%), characterized by a strategic focus on digitalization and developed competencies; followers (44.2%) with fragmented technology adoption; laggards (37.5%) with a low priority of transformation. The study showed that there are gaps in the assessment of the importance of digitalization by various university stakeholders and the need to develop a balanced approach to change management, taking into account the interests of all groups.