The model of communicative features of entrepreneurial activity in the conditions of formation of their professional qualities
DOI:
https://doi.org/10.25726/n7922-7551-3965-xKeywords:
communication, entrepreneur, activity, formation, modelAbstract
Entrepreneurial activity in the socio-economic and social spheres determines, first of all, the possibility of the emergence of structures that operate completely independently. The productivity of entrepreneurial activity directly depends on what is offered to consumers of services that the entrepreneur produces or sells. Subject to compliance with quality control procedures, any products can be sold on the market. At the same time, often the investment capital is the entrepreneur's personal funds or borrowed capital. The novelty of the study is determined by the study of the possibility of using both personal and professional qualities that an entrepreneur uses to form a sustainable life. The authors show that such activities are based on communication protocols and require an additional combination of forms and structures that allow entrepreneurs to increase the efficiency of their activities. It is shown that communication protocols are the basis of contractual relations in the business environment. The practical significance of the study is determined by the fact that the communication protocol is shown through the methodology of the stability of personal potential. This makes it possible to form integral structures that contribute to the achievement of the goals set in the strategic development plan of the project. It is determined that the formation of such goals is achieved subject to the active participation of the entrepreneur in management.
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