Internet culture of Modern China: the path to a renewed society

Abstract

The article is devoted to the digital culture of modern China, the ways of its manifestation, the cultur continuity of the actual phenomena of everyday life with the best examples from the past. The authors offer a detailed overview of the content of the Chinese Internet. The review is based on the channels of modern Chinese culture (cinema, fashion industry, as well as horoscopes), which have received a new reading in the era of digital culture. The authors come to the conclusion that the development of a harmonious, balanced Internet culture with Chinese specifics is becoming the most pressing agenda for the cultural and educational policy of a renewed China. It is obvious that the unrestrained growth of the PRC economy and the steady increase in the well-being and prosperity of ordinary Chinese people ensures the deep penetration of Internet technologies into all spheres of life of the inhabitants of the Celestial Empire. Today, Internet culture is an important part of the general culture, a huge platform for promoting ideas and thoughts, an innovative way to express yourself to the world. The problems of the Chinese Internet include excessive vulgarization and excessive entertainment, unjustified transmission of erroneous information, which strikes at the socio-ideological foundations of modern China. Consequently, the development of a harmonious, balanced Internet culture with Chinese specifics is becoming the most pressing agenda for the cultural and educational policy of a renewed China.