Features of competition management in the competitive environment of the Russian higher education system
DOI:
https://doi.org/10.25726/e9640-9985-8032-cKeywords:
Management, competition, education, environmentAbstract
Not only the market of goods, but also services are in the state of a market economy. In particular, this applies to the field of educational services, where all participants in the educational process compete with each other at different levels. As in every market, a characteristic element is the state of competition, which highlights more or less competitive offers for the consumer. Competitiveness is characterized as an economic category that allows, in a competitive environment, to present products to the domestic and foreign markets, which, from the point of view of competitive advantages, is perceived by the consumer as better than similar products of competitors and allows the enterprise to receive planned income, implement competitive strategies and ensure survival and desired market position in the long term. Scientific novelty is determined by the fact that the competitive environment of the higher education system, with all agents and influencing organizations, has been studied. The methodological specificity of the system approach lies in the fact that the purpose of the study is to study the patterns and mechanisms of the formation of a complex object from certain components. At the same time, special attention is paid to the variety of internal and external connections of the system, to the process (procedure) combining the basic concepts into a single theoretical picture, which makes it possible to identify the essence of the integrity of the system. The practical significance of the study is determined by the fact that the results of the study can be applied when creating a strategy for promoting a higher educational institution, taking into account the level of competition.
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