Issues of intercultural communication of students of higher educational institutions

Abstract

This paper presents a current study of the number of foreign citizens arriving in the Russian Federation for higher education. It also provides a list of priority countries and fields of study that are most attractive to foreign citizens. It also analyzes the specialties and fields of study that are currently most in demand by international students. The importance of intercultural communication in general and overcoming intercultural barriers in particular. The paper presents key theoretical approaches to improving the effectiveness of intercultural communication in general and preventing the emergence of intercultural barriers in particular. Edutainment considered as a tool for reducing the negative impact of potential misunderstandings during intercultural interaction. Immersive learning proposed as an effective way to overcome intercultural barriers. The paper discusses methods whose practical implementation can significantly contribute to the development of intercultural communication in higher education institutions. The author s recommendations provided for the development of applied approaches to improving the effectiveness of intercultural communication in the educational process, as well as in scientific and educational work. The conclusion made about the importance of the promising role of international activities in higher education institutions.