Компетенция стратегического конкурентного позиционирования руководителя муниципальной организации дополнительного образования детей: концептуализация понятия

Alexandra S. Vanivatova

doi:10.25726/d5271-8893-4731-l

Authors

Alexandra S. Vanivatova https://orcid.org/0009-0006-9492-9997 Higher School of Pedagogy and History, Pacific National University, 680035, Khabarovsk, Tikhookeanskaya Street, 136

DOI: 10.25726/d5271-8893-4731-l EDN: OQQPZQ

How to cite

GOST Vanivatova A. S. Competence of strategic competitive positioning of the head of a municipal organization of additional education for children: conceptualization of the concept // Education Management Review. 2026. Vol. 16. No. 9. P. 16-27. DOI: 10.25726/d5271-8893-4731-l

APA Vanivatova, A. S. (2026). Competence of strategic competitive positioning of the head of a municipal organization of additional education for children: conceptualization of the concept. Education Management Review, 16(9), 16-27. https://doi.org/10.25726/d5271-8893-4731-l

Abstract

The article provides a theoretical substantiation of the concept of strategic competitive positioning competence of the head of a municipal organization of additional education for children. The relevance of the study is determined by the transition of additional education to a multi-provider educational environment, in which a municipal organization must not only remain in demand but also consciously shape its competitive position. The methodological basis includes the competence-based approach, provisions of strategic management of educational organizations, and contemporary studies of additional education for children. The methods used are comparative-conceptual analysis, theoretical synthesis, and conceptual modeling. The study differentiates the concepts of competitiveness, competitive positioning, and strategic competitive positioning. It is shown that strategic competitive positioning is a specific type of professional managerial activity of the head of an organization. The article proposes a definition of strategic competitive positioning competence and presents its component structure, including cognitive-analytical, operational-project, and value-regulatory components. The theoretical significance of the study lies in differentiating the levels of analysis of the competitive position of an educational organization and in substantiating the independent status of the competence under consideration within the system of professional competencies of the head. The results can be used in designing professional development programs, diagnostic tools, and models of scientific and methodological support for heads of organizations of additional education for children.

Keywords

additional education for children municipal organization of additional education head of educational organization strategic competitive positioning competitiveness managerial competence professional competence strategic management

Funding

The authors did not declare any external funding for this research.

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Competence of strategic competitive positioning of the head of a municipal organization of additional education for children: conceptualization of the concept

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