The article examines the problem of self-identification of journalism students in the digital age. After all, it is the journalist who plays the role of an important player in the information field. He is both a consumer and a creator of media content that shapes the news agenda, and can also significantly influence the formation of public attitudes. However, in order to shape this agenda, it is necessary to first model your own values and find your own role, which may be reviewed more than once due to technological changes. Given that journalism is constantly in the process of transforming its forms and values, this is a particularly relevant discussion. The article explores how certain processes affect the formation of a future journalist's identity, in particular the use of digital technologies and social networks, how their professional boundaries and ethical guidelines may change in the new media environment, and what impact modern media tools and realities have on changing a journalist's professional attitudes, functions and principles of work. In addition, recommendations are described for teachers who create an educational program for students and are their mentors at the beginning of their professional career.