The article is devoted to the study of methodological approaches to integrating track and field exercises into the educational and training process of higher education students for the development of speed-strength qualities. The relevance of the work is determined by the declining level of physical fitness among students and the need to search for effective means to improve it. The theoretical foundations of speed-strength training were analyzed, and classifications of track and field exercises based on their targeted impact were presented. An experimental methodology is described, including running, jumping, and complex exercises of varying intensity. The results of the pedagogical experiment showed a significant improvement in speed-strength ability test indicators among students in the experimental group. The greatest increase was recorded in jumping tests and medicine ball throws, which confirms the effectiveness of the proposed complex. A comparative analysis of the final data revealed a statistically significant superiority of the experimental group over the control group across all studied parameters. The obtained results indicate that the developed methodology can be successfully integrated into the existing system of physical education at universities without a significant increase in academic load. The practical significance of the work lies in the possibility of applying the developed methodology within physical education classes at universities of various profiles.